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What Does Chemical-Free Mean?

“So, these products are all chemical-free, right?”
We’ve heard this. Have you?

Let’s see if this term makes sense in the world of cosmetic chemistry.
Spoiler alert! It doesn’t.

NOTHING IS CHEMICAL-FREE

All products are made of a number of chemicals. Why? Because all substances are chemicals. And when we mean all substances, we mean ALL substances. Water is itself a chemical.

Therefore, by this logic, a chemical-free product is just nothingness.

A MARKETING STRATEGY

If this term is incorrect, then why has it gained popularity? Where did this term come from?

Chemical-free is a misguided term that is very commonly used in marketing to explain the use of natural ingredients in skin care and personal care.

Chemical-Free Doesn't Make Sense

In marketing, the term chemical-free is used to categorize the product to be healthy, safe or eco-friendly. As to why it has gained popularity, honestly I’m not quite sure.

SO, WHAT’S RIGHT?

What we should actually be asking about when buying or using ANY cosmetic product:

  1. Are the products skin-safe and non-toxic?
  2. How do these ingredients help make the product work for me?
  3. Do I have any known allergies to any of the ingredients in this product?

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It is more important to say no to toxic chemicals or chemicals that adversely affect the environment rather than shame all chemicals.

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Written by Ambica Gayathri (Co-Founder of Scentora)


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